10 good reasons to participate

Reach your target groups:

The Hair Games reaches all professionals within the hairdressing sector, from all parts of the Benelux and France.

Reinforce your market position:

All the professional and premium brands under one roof.

Meet your business partners:

The Hair Games is the B2B networking expo for the whole beauty sector.

Think ahead:

The Hair Games is also a platform for schools and students – future professionals get the opportunity to know about your product.

Gather knowledge:

Several professional and trade associations are there for you with information and advice.

Do real business:

The Hair Games is the expo where decisions are taken.

Just that little bit more:

The Hair Games has also space for exhibitors specialised in work clothing, fittings, appliances, equipment and accessories for professionals.

Central location:

Organised in Brussels, at the heart of Europe.


The Hair Games communication channels give visibility to your product.


The Hair Games is an innovative concept maximising exposure towards all professionals